What is Digital Signage?
Digital signage is a form of electronic solution that displays information, advertising animations and other messages. Digital signs are often found in public and private environments, such as retail stores, corporate buildings, education, supermarkets, hotels and for public information.
Advertising using digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs such as LCD panels with a goal of delivering targeted content to specific locations at pre-defined times.
The Benefits of Digital Signage
Digital signage benefits over traditional marketing methods by allowing content to be exchanged swiftly and easily. Even animations or live news can be shown. Displays can adapt to the context and audience, even interactively.
Dynamic digital signage grabs your customer’s attention and influences their buying decision right at the point of purchase and eliminates the high cost of creating and distributing print advert campaigns. Digital signage is instant and offers the ability to change promotions immediately to suit your specific target market.
Digital signage can offer superior return on investment compared to temporary and/or promotional signs since it offers the opportunity for multiple advertising opportunities at one site.
Optoma offer a variety of ways to get your content played to the displays of a digital signage network. These range from, small integrated point of sale panels that can output basic JPG slide shows or loops of video to complex digital signage players suitable for major installations. Optoma provide solutions that offer control over many venues from a single location via Local Area Network (LAN) or over Wide Area Network (WAN) using our included InfoSAP Admin software.
InfoSAP Creator supplied as standard is a Windows ® based application allowing our hardware to be easily configured for all your digital signage needs.
Optoma touch panels can also use our players as a front end for interactive signage thereby opening up markets such as kiosks, museum visitor, exhibits or anywhere information is needed at the touch of a button.